Year In Preview

While all the other brands end the year by looking back, we looked forward to for the year ahead. YETI became the first brand to recap your future with Year in Preview, dropped the same week as Spotify, Facebook, Instagram and Google’s 2022 recaps.

Visitors browsed 135 curated calendar moments across YETI’s core pursuits. Then, they got a unique video assembled in real time from over 600 unique clip combos, allowing our biggest fans to plan their wildest year yet.

2023 Webby Award - Websites and Mobile Sites, Events

AdAge: YETI Invites You to Plan Your Year Ahead with Year In Preview

Travel + Leisure: This Travel Tool Will Help You Plan Epic Adventures in 2023

Role: Senior Copywriter