It’s a fact: the best way to navigate all of life’s stressful, boring, and all around awkward moments is with a stiff drink. Luckily we’ve got just the thing.
We created real cocktail recipes inspired by real life moments, then shared them with the world. We debuted the campaign around Thanksgiving, and in the process, helped people get through the holidays, and even introduced them to some one-of-a-kind cocktails.
The campaign was a massive success, earning social engagement that hit 1077% above industry average. Nothing awkward about that.
Role: Senior Copywriter
