What’s the best way to respond to criticism if you’re a bourbon that doesn’t care about your critics? Easy, you take “feedback” from the internet, carve their words into a barrel, and then light those words on fire to make some damn delicious bourbon.
Since day one, Wild Turkey has crafted award-winning bourbon the right way, and nobody on the internet is gonna change that.
Campaign US: Wild Turkey reaps rewards of 'risky' spot with Deloitte's Heat
Role: Senior Copywriter