Senior Copywriter
Senior Copywriter
Mountain Dew often promotes a Double XP campaign for big games, and Call Of Duty is no exception. This isn’t just a gaming and beverage promotion, this is a high-speed, head on collision of two of the biggest juggernauts in entertainment and pop culture.
So, why just make a TV spot? This should be something BIG.
We figured that BIG would be enlisting T-Pain and The Lonely Island for a sequel to the world’s greatest song about making big moves on a big boat. But this time, we're getting off the water and into the war zone.
This is: “I’m On A Tank”
To truly bring this idea to life, I wrote up lyrics and even got in the booth to record this surefire chart topper. While it never saw the light of day (pour one out) I’m too proud of my short-lived rap career to let it fade into obscurity.
Enjoy.
SPEC WORK
In store displays would allow people to snap photos on a tank, just like T-Pain.